C. REALCOMM SHOWCASES TECHNOLOGY IN CRE
Late last month about 1,500 people attended the 4th annual Realcomm conference, held for the first time in Las Vegas. It was an interesting contrast from a couple years ago when the attendance was nearly a thousand stronger, companies had lavish parties and exhibitors provided excellent gifts. This year it was difficult to find a free pen or receive a free beer. The dot coms and the dot com wannabes were gone. And, it was difficult to find truly different ideas. Instead of revolutionary technology, more practical technology applications were being touted.
For example, a couple smaller firms are offering customizable products to create marketing books for the sale of commercial properties and also hosting these publications for easy Web access. Instead of prospective purchasers receiving hard copies of such publications, they are now most likely to receive an e-mail with a brief summary of the property and a link to the on-line marketing book. This can save brokerage firms thousands of dollars in marketing costs - for each listing. Price Waterhouse has developed an ASP model for their tax consulting services that instantly allows their clients to obtain up-to-date tax information on all their properties - including the amount of tax savings through tax appeals. Also, instead of outsourcing certain services, such as placing each property within a portfolio on-line for current and prospective tenants, some firms like Prentice are now doing this in-house. Other firms are also moving away from outsourcing for certain technology applications, hiring specialized people in order to more effectively control costs and quality. So, technology is moving forward in real estate by steps, not leaps, and increasingly from within established companies rather than start-up firms.
Possibly the most different aspect of this technology conference was that some large and established firms, previously absent from this conference, are now becoming active in real estate. One example is Oracle, which sponsored some sessions. In addition, Nextel has expanded more into real estate with its recent affiliation with Corrigo. Voice Stream, a public company, is interested in assisting real estate firms employ phone services with more sophisticated speech recognition capabilities. Although absent, it was interesting that software giant Intuit, which makes Quicken products, recently acquired one of the major real estate accounting software firms. So, it seems that mainstream companies are expanding into the real estate foray, and the small under capitalized firms that kick-started technology into real estate may be disappearing. Top